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SlideShare: The stealth b-to-b social site | BtoB Magazine



B2b marketers using social media seek out channels dedicated solely to business, where potential buyers came for serious content—not dancing cats. According to Kelly Services' Todd Wheatland, SlideShare is such a platform. Wheatland, VP-head of thought leadership and marketing at the staffing company's outsourcing and consulting group, is a SlideShare believer.  “Think of SlideShare as YouTube for presentations and documents,” Wheatland said. “The six most-used tags for content on SlideShare are business, statistics, social media, market, research and trends. Just think about how that probably compares to other channels.”


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